Close your real estate deals faster
With the power of immersive virtual tours

Why adopt 360 cameras and virtual tours?

5x Faster sales
Properties with virtual tours sell on average 5 times faster, reducing the time on the market by 21 days.
More viewed listings
Listings featuring a virtual tour receive 67% more views compared to others.
Fewer physical visits
Virtual tours enable real estate agents to pre-qualify potential clients, reducing the number of physical visits and optimising their time.
Simplified marketing communication
A single 360 camera shoot provides all your marketing assets: photos, videos, virtual tours, floor plans, and more.
Virtual Tours: Your key to capturing attention
An unique technical expertise
Since 2013, RICOH has been a pioneer in virtual tours, launching the first 360 cameras designed for professionals. Over the years, it has developed a robust technical expertise.

Ultra HD images
Sharpness and precision: ultra-high-definition images enhance the presentation of your properties. Virtual tours allow potential buyers to better envision themselves in the space.

Compatible with your solutions
As a longstanding leader in 360° technology and real estate, our RICOH THETA cameras are compatible with most virtual tour software: Matterport, Floorfy, Kuula, Envisite, Suumo, 3DVista, Immoviewer, and more.

Real Estate specific accessories
Discover our complete range of accessories designed to simplify virtual tour creation and make transporting your cameras effortless.
Premium Services tailored to the Real Estate sector

Close-range assistance wherever you are
With supports in Asia, Europe, and America, you are never alone. From installation and maintenance to usage advice, you benefit from local support to ensure quick onboarding and optimal use of the camera.
Premieum services for large enterprises
With our extended warranty, express delivery, and dedicated technical support, we provide tailored solutions for large accounts to meet their specific requirements. Whether integrating our APIs and SDKs or addressing other unique needs, we are here to support you.


Seamless integration
Solution for your business processes
API
Leverage RICOH's AI technologies to automatically enhance 360° images (image correction, space recognition, intelligent retouching). Easily integrate RICOH features into your existing software without juggling multiple third-party applications.
SDK
Control the camera through your application using our comprehensive development kit, simplifying the management of the 360° camera by integrating it into your preferred software solution.
Our models for the Real Estate sector

THETA Z1
An ideal choice for professionals who demand reliable performance, even in low-light conditions. It delivers unmatched clarity in any lighting environment, thanks to its 1-inch back-illuminated sensors.


THETA X
A premium solution for capturing ultra-high-definition 360° images, with exceptional photo resolution of up to 60 megapixels. Its built-in LCD touchscreen makes navigation and settings adjustments effortless directly from the device.

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Frequently asked questions
Why invest in a 360 camera for my Real Estate listings?
With a RICOH THETA camera, you can create immersive virtual tours that immediately capture the attention of potential buyers. Studies show that listings with virtual tours receive 67% more views than those without. Virtual tours enhance your visibility and competitiveness in the real estate market.Designed specifically for real estate professionals, the RICOH THETA offers exceptional image quality and quick usability.
Is the RICOH THETA compatible with my Existing software?
Absolutely! The RICOH THETA camera is compatible with 90% of market solutions, including popular real estate software like Matterport, Virtual Visit, Nodal View, and other virtual tour creation tools. This seamless interoperability ensures smooth integration with your existing tools.
I’m not tech-savvy. Is it difficult to use?
Not at all! The RICOH THETA camera is designed with real estate agents in mind, making it incredibly intuitive. With its high-resolution sensor, it captures 360° images in a single click. Clear tutorials and local customer support are also available to guide you through your first shoots.
Is the image quality good enough to impress my clients?
Yes, the RICOH THETA delivers exceptional image quality thanks to its high-end megapixel sensors, even in low-light conditions. Capture ultra-high-definition 360° images and videos, offering potential buyers a unique and immersive experience that showcases your properties like never before.
What are the advantages over other 360 cameras?
RICOH THETA is a pioneer in 360 cameras, with over 10 years of expertise. Unlike other brands, it is specifically designed for real estate professionals, combining superior image quality, unmatched interoperability, and local support through offices in Europe, America, and Asia.
What happens if I encounter an issue with the camera?
The RICOH THETA is covered by a standard manufacturer’s warranty for your peace of mind. If needed, you’ll have access to comprehensive support, including an online Help Center, a dedicated support page , and local assistance for fast and personalised help. We’re here for you every step of the way.
Does creating a virtual tour take a lot of time?
Not at all. With the RICOH THETA camera, creating virtual tours is quick and efficient. A single shot is all it takes to capture immersive images, and with its compatible virtual tour software, assembling scenes is intuitive and fast.
What’s the ROI of a RICOH THETA camera?
Virtual tours significantly increase your chances of selling properties quickly and at a better price. Studies show that properties with virtual tours sell 5X faster on average, with the sales cycle reduced by 21 days.Virtual tours also save on in-person visits by pre-qualifying buyers, often paying off the camera's cost within the first few successful sales.
Can I use the RICOH THETA for applications other than Real Estate?
Yes, absolutely! While specially designed for real estate professionals, the RICOH THETA camera can also capture 360° images and videos for other purposes, such as showcasing commercial spaces, hotels, or even events.
What aquipment do I Need to create a virtual tour?
To create a high-quality virtual tour, it’s recommended to use a 360° camera like those in the RICOH THETA range. These cameras capture immersive 360-degree images, providing an interactive experience for potential buyers.While smartphones or digital cameras can be used, they have limitations in image quality and process complexity. A dedicated platform like RICOH360 Tours ensures easy integration and sharing of virtual tours, optimising property presentations.
For more details, read our article: What Equipment Do You Need to Create a Virtual Tour?

The RICOH360 information security system has obtained ISO/IEC 27001 and 27017 certifications, which are international standards for security. This strengthens the foundation for safe and continuous use. In addition to our core security, we have implemented cloud-specific security measures to effectively protect your business and your clients' information.