The leading virtual tour camera for real estate professionals
Standout to sellers and attract more buyers
Benefits of using 360 cameras and virtual tours
More online engagement
Listings featuring a virtual tour receive 67% more views and rank higher in real estate website search results.
Attract qualified buyers
Encourage customers to visualize their presence in the space, which boosts their purchase confidence.
5x faster sales
Properties with virtual tours sell on average 5 times faster, reducing the time on the market by 21 days.
Lead the market
Create all your marketing assets in ultra-high definition, including virtual tours, 3D dollhouses, 2D photos, floor plans, and more.
Bring spaces to life as customers discover at their convenience.
Pioneer of 360° solutions and digital services
Since 2013, RICOH has been a leader in virtual tours, launching the industry’s first 360° camera designed for professionals. See what virtual tours can do for your business.
Immersive true-to-life detail
Detail and light. High dynamic range keeps your properties vibrant and natural—just like being there in person.
Compatible with top virtual tour platforms
RICOH THETA cameras are compatible with the best virtual tour software. Turn a virtual tour in a 3D dollhouse and convert it to print-quality 2D photography.
Optimized for real estate listing portals
Prepare for the day ahead. Whether it’s compatibility with top listing websites or sharing to MLS and social media, we’ve got you covered.
Premium 360° solutions tailored to real estate marketing
Close-range assistance wherever you are
We create a competitive advantage for regional and international businesses. With support around the globe, you’re never alone. Enjoy local assistance that ensures quick onboarding and helps you make the most of your camera.
The right 360° solution for enterprises
Transform your portfolio by taking it online. Leverage interactive virtual tours to enhance revenue across your properties. Unlock valuable insights as a team and streamline your spending and planning for maximum efficiency.
Seamless integration
to build your brand and market your properties
Integrate with your own app. Control and operate your RICOH THETA camera using your mobile app. Utilize RICOH's AI technologies to automatically enhance 360° images (image enhancement, space recognition, intelligent retouching, live streaming). Apply to access the RICOH360 development tools.
RICOH THETA virtual tour cameras for
real estate marketing
THETA Z1
The gold standard for professionals who demand reliable performance, even in low-light conditions. It delivers unmatched clarity in any lighting environment, thanks to its pair of 1-inch back-illuminated CMOS sensors.
THETA X
A premium solution for capturing ultra-high-definition 360° images and video, with an exceptional 11K photo resolution of up to 60 megapixels. Its built-in OLED touchscreen makes navigation easy. Quickly swap out the battery and keep on capturing.
Top North American companies
rely on RICOH360
Frequently asked questions
Why invest in a 360 camera for my Real Estate listings?
With a RICOH THETA camera, you can create immersive virtual tours that immediately capture the attention of potential buyers. Studies show that listings with virtual tours receive 67% more views than those without. Virtual tours enhance your visibility and competitiveness in the real estate market.Designed specifically for real estate professionals, the RICOH THETA offers exceptional image quality and quick usability.
Is the RICOH THETA compatible with my existing software?
Absolutely! The RICOH THETA camera is compatible with 90% of market solutions, including popular real estate software like Matterport, Virtual Visit, Nodal View, and other virtual tour creation tools. This seamless interoperability ensures smooth integration with your existing tools.
I’m not tech-savvy. Is it difficult to use?
Not at all! The RICOH THETA camera is designed with real estate agents in mind, making it incredibly intuitive. With its high-resolution sensor, it captures 360° images in a single click. Clear tutorials and local customer support are also available to guide you through your first shoots.
Is the image quality good enough to impress my clients?
Yes, the RICOH THETA delivers exceptional image quality thanks to its high-end megapixel sensors, even in low-light conditions. Capture ultra-high-definition 360° images and videos, offering potential buyers a unique and immersive experience that showcases your properties like never before.
What are the advantages over other 360 Cameras?
RICOH THETA is a pioneer in 360 cameras, with over 10 years of expertise. Unlike other brands, it is specifically designed for real estate professionals, combining superior image quality, unmatched interoperability, and local support through offices in Europe, America, and Asia.
What happens if I encounter an issue with the camera?
The RICOH THETA is covered by a standard manufacturer’s warranty for your peace of mind. If needed, you’ll have access to comprehensive support, including an online Help Center, a dedicated support page, and local assistance for fast and personalised help. We’re here for you every step of the way.
Does creating a virtual tour take a lot of time?
Not at all. With the RICOH THETA camera, creating virtual tours is quick and efficient. A single shot is all it takes to capture immersive images, and with its compatible virtual tour software, assembling scenes is intuitive and fast.
What’s the ROI of a RICOH THETA Camera?
Virtual tours significantly increase your chances of selling properties quickly and at a better price. Studies show that properties with virtual tours sell 5X faster on average, with the sales cycle reduced by 21 days.Virtual tours also save on in-person visits by pre-qualifying buyers, often paying off the camera's cost within the first few successful sales.
Can I use the RICOH THETA for applications other than Real Estate?
Yes, absolutely! While specially designed for real estate professionals, the RICOH THETA camera can also capture 360° images and videos for other purposes, such as showcasing commercial spaces, hotels, or even events.
What aquipment do I need to create a virtual tour?
To create a high-quality virtual tour, it’s recommended to use a 360° camera like those in the RICOH THETA range. These cameras capture immersive 360-degree images, providing an interactive experience for potential buyers.While smartphones or digital cameras can be used, they have limitations in image quality and process complexity. A dedicated platform like RICOH360 Tours ensures easy integration and sharing of virtual tours, optimising property presentations.
For more details, read our article: What Equipment Do You Need to Create a Virtual Tour?
The RICOH360 information security system has obtained ISO/IEC 27001 and 27017 certifications, which are international standards for security. This strengthens the foundation for safe and continuous use. In addition to our core security, we have implemented cloud-specific security measures to effectively protect your business and your clients' information.